Default Setting
January 25, 2012
In the computer world we’ve become accustomed to the “default setting,” a place our computer returns without any intervention on our part.
It is not too long a leap to apply this metaphor to school-based sports. To suggest that with major college and professional sports programs crashing with scandals and strikes, the safe setting in the world of sports is interscholastic athletics.
With the absence of gaudy glitz and glamour, school-based sports has reduced possibilities for “operator error.” It is almost as if school sports is fresh out of the box, pre-installed with policies and procedures that allow coaches and administrators to operate with a minimum of moves, motivations and messages.
I said during MHSAA Update Meetings last fall that our current theme is “cheap and simple” – that is, doing what we can to keep costs down and procedures simple during these days when school personnel have reduced resources, including time, to devote to school sports. Increasingly, I see the challenge as providing the MHSAA membership fresh from the box services. For example . . .
- This was the primary motivation for the MHSAA moving to online rules meetings for coaches and officials that has saved them countless hours and miles to fulfill their meeting requirements in recent years.
- This has been the primary motivation behind the digital broadcasting program by which member schools have a safe, reliable place for streaming school productions of both athletic and non-athletic events.
- This is the primary motivation for the ArbiterGame electronic management tools being developed for member high school athletic departments fully integrated with MHSAA policies, systems and data.
In a world of increasing costs and complexities, ours is a difficult challenge to keep things cheap and simple in school sports; but we’ll be trying.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.