Domestic Solutions

September 6, 2013

Kudzu was introduced to this continent in the late 1800s to control soil erosion in the southern United States. Now, this fast-growing Asian climbing vine is choking out all other vegetation. This seriously invasive species is growing at a rate faster than 150,000 acres each year in spite of millions of dollars spent to control it.

Asian carp were introduced to this continent one hundred years later, primarily for the purpose of cleaning commercial catfish ponds in Arkansas. They escaped into the Mississippi River and have proliferated, eating voraciously and growing to immense proportions. They now threaten the commercial fishing industry of the Great Lakes.

When we invite what appear to be relatively easy outside solutions to difficult internal problems, we invite more serious problems.

Whatever issues we face in school sports are best addressed by schools themselves using the resources at hand. No outside agent can be introduced to solve the problems we confront. No software is the silver bullet, and no sponsor provides the sustenance to keep educational athletics not only alive, but well.

It is up to us alone – administrators, coaches, officials. Using the natural resources right in front of us. Here and now.

I’d prefer to see the kudzu and carp when I travel in Asia, not America.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.