Domestic Solutions

September 6, 2013

Kudzu was introduced to this continent in the late 1800s to control soil erosion in the southern United States. Now, this fast-growing Asian climbing vine is choking out all other vegetation. This seriously invasive species is growing at a rate faster than 150,000 acres each year in spite of millions of dollars spent to control it.

Asian carp were introduced to this continent one hundred years later, primarily for the purpose of cleaning commercial catfish ponds in Arkansas. They escaped into the Mississippi River and have proliferated, eating voraciously and growing to immense proportions. They now threaten the commercial fishing industry of the Great Lakes.

When we invite what appear to be relatively easy outside solutions to difficult internal problems, we invite more serious problems.

Whatever issues we face in school sports are best addressed by schools themselves using the resources at hand. No outside agent can be introduced to solve the problems we confront. No software is the silver bullet, and no sponsor provides the sustenance to keep educational athletics not only alive, but well.

It is up to us alone – administrators, coaches, officials. Using the natural resources right in front of us. Here and now.

I’d prefer to see the kudzu and carp when I travel in Asia, not America.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates