An Easy Call
April 6, 2016
A few people of limited perspective blame the MHSAA for the loss by MSU’s women’s basketball team in the NCAA tournament last month on our refusing to shuffle off the Michigan Girls High School Basketball Semifinals and Finals to some other time or place.
It wasn’t a bad call in Michigan that caused MSU’s loss in Mississippi. It wasn’t even a tough call for us; it was the only call.
No way would we dash the dreams of 16 teams or even diminish the experience of coaches, players, parents and spectators surrounding those 16 deserving girls high school basketball programs.
No way would we damage relationships with vendors, broadcasters and sponsors who have expectations of, or even legally binding agreements for, a certain event, on certain dates, at a certain site.
The NCAA has changed the format of its women’s tournament frequently, and it may change its policies and procedures again before next March, or before the contract expires for the MHSAA’s Girls and Boys Basketball Semifinals and Finals at MSU following the 2017 tournaments. So we are not in a panic about future tournaments.
We hope to keep the MHSAA girls and boys tournaments together; and we are confident both MSU and the greater Lansing community see the significant benefits of hosting these events.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.