Educating for Educational Athletics

October 11, 2013

Michigan’s educational tradition of local control (which the MHSAA has respected) and Michigan educators’ distaste for unfunded mandates (which the MHSAA has consistently opposed) have had the result of keeping Michigan schools in neutral while schools in many other states have been in high gear to enhance training for interscholastic coaches.

Multiple levels of coaching education and even licensing or certification of coaches is now standard operating procedure in many other places. In contrast, Michigan has had almost no requirements for school-sponsored coaches.

However, in measured steps, change is coming to Michigan to promote an interscholastic coaching community better equipped to serve student-athletes, with special attention to health and safety:

  • As a result of an MHSAA Representative Council vote last March, all high school level assistant and subvarsity coaches must complete the same rules and risk minimization meeting requirement as high school varsity head coaches or, in the alternative, must complete a free health and safety course linked to or posted on MHSAA.com. This takes effect in 2014-15.
  • In December, the Representative Council will vote on a proposal to require all high school varsity head coaches to hold valid (current) CPR certification. This would take effect in 2015-16.
  • In March, the Council will vote on a proposal to require all persons who are hired for the first time as an MHSAA member high school varsity head coach after July 31, 2016, to have completed Level 1 or 2 of the MHSAA Coaches Advancement Program.

Implementing these policies over the next three years will not advance Michigan schools to the head of the class with respect to assuring school coaches receive ongoing education in the critical coaching responsibilities dealing with participants’ health and safety. This will, however, move our schools from a near failing grade to average, from D- to perhaps C.

Ultimately, we will need to overcome legitimate concerns for adding to the difficulty of finding and affording coaches, and do much more to assure the programs we sponsor deserve the label “educational athletics.”

Innovation Obstacles

April 12, 2013

It doesn’t take long to compile a dozen or more examples of products or businesses that have disappeared, or nearly so, because the world changed while the product or business did not.

Think eight-track tapes and players.  Consider what digital photography has done, from the Eastman Kodak Company to out-of-business local studios.  What the Internet has done to travel agents.  See what’s happened and still happening to print newspapers across the country, to magazines, and to both local and large chain bookstores.

It is not at all rare that businesses fail to reinvent themselves.  For many reasons, including admirable passion for what they are doing, business leaders often miss the trends or ignore the signs that suggest the need to change their products or their entire business model.

As Geoff Colvin wrote in FORTUNE magazine Feb. 25, 2013, “Business model innovation is a competency that doesn’t exist in most companies.”  He continued:  “The largest obstacles will be weak imaginations, threatened interests, and culture.”

I suspect that those are also the three major obstacles we must overcome as we think about the future of interscholastic athletics.

  • Does school-based sports, with a 100-year-old history, have a 50 or even 15 year future in schools and society?
  • If so, should the business model change?  And if so, how?

I suspect that some of what we think is change may be no better than rotating bald tires on our car; when what we really need is new tires, or no tires at all.