Educating for Educational Athletics

October 11, 2013

Michigan’s educational tradition of local control (which the MHSAA has respected) and Michigan educators’ distaste for unfunded mandates (which the MHSAA has consistently opposed) have had the result of keeping Michigan schools in neutral while schools in many other states have been in high gear to enhance training for interscholastic coaches.

Multiple levels of coaching education and even licensing or certification of coaches is now standard operating procedure in many other places. In contrast, Michigan has had almost no requirements for school-sponsored coaches.

However, in measured steps, change is coming to Michigan to promote an interscholastic coaching community better equipped to serve student-athletes, with special attention to health and safety:

  • As a result of an MHSAA Representative Council vote last March, all high school level assistant and subvarsity coaches must complete the same rules and risk minimization meeting requirement as high school varsity head coaches or, in the alternative, must complete a free health and safety course linked to or posted on MHSAA.com. This takes effect in 2014-15.
  • In December, the Representative Council will vote on a proposal to require all high school varsity head coaches to hold valid (current) CPR certification. This would take effect in 2015-16.
  • In March, the Council will vote on a proposal to require all persons who are hired for the first time as an MHSAA member high school varsity head coach after July 31, 2016, to have completed Level 1 or 2 of the MHSAA Coaches Advancement Program.

Implementing these policies over the next three years will not advance Michigan schools to the head of the class with respect to assuring school coaches receive ongoing education in the critical coaching responsibilities dealing with participants’ health and safety. This will, however, move our schools from a near failing grade to average, from D- to perhaps C.

Ultimately, we will need to overcome legitimate concerns for adding to the difficulty of finding and affording coaches, and do much more to assure the programs we sponsor deserve the label “educational athletics.”

Guarding the Gate

February 24, 2012

More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.

Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.

And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.

We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.

As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content:  i.e., schools.

Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.

So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.