The Essential AD
March 24, 2015
It’s the final week of the winter sports season.
If there is one time of the year when I hear it, and hear it again – that time is now when local school athletic administrators exhale deeply and admit they’re tired and need a break.
The winter season is long. Almost all the practices and contests are indoors, most sharing the same very limited spaces. Stormy weather wreaking havoc with schedules. Officials turning back games due to injury or fatigue.
Many of these administrators gathered last weekend at the annual conference of their professional organization, the Michigan Interscholastic Athletic Administrators Association, which is the best of its kind in the country, unmatched in its commitment to professional development for athletic directors, regardless of their years of service.
It often impresses and inspires me to observe athletic directors, at the time of their greatest fatigue, coming together to be energized with each other’s company and educated by each other’s ideas to improve local programs.
As societal changes cause school competitions to become more complicated and controversial, the case for the full-time, well-trained athletic administrator becomes even more compelling. School districts that cut corners on this essential staff member find only that the resulting problems are worse – even more complicated and more controversial.
This professional administrator is the essential foundation of a safe and sensible program worthy of the name “educational athletics.”
Why We Do What We Do
March 24, 2017
The vast majority of daily activities of Michigan High School Athletic Association staff revolve around communicating the meaning of educational athletics. That’s why we do most of what we do.
That’s the No. 1 duty of John Johnson in all things broadcasting for the MHSAA. It’s the No. 1 duty of Geoff Kimmerly in managing the MHSAA’s Second Half website with hundreds of positive stories about kids, coaches, officials and administrators. It’s the No. 1 duty of Rob Kaminski in managing MHSAA.com, in producing souvenir programs for MHSAA tournaments and publishing benchmarks magazine.
Communicating the meaning of educational athletics is the No. 1 reason I post 104 blogs every year. It’s the “why” of our Scholar-Athlete program, of the Student Advisory Council, of the Battle of the Fans, of our social media presence, of our Captains Clinics and Sportsmanship Summits, of the Coaches Advancement Program, Athletic Director In-Service programs and both MHSAA.tv and the NFHS Network.
When we conduct MHSAA tournaments, two things happen: (1) kids and coaches get an opportunity to shine; and (2) we get the opportunity to tell the story of school sports.
When we enforce rules, two things happen: (1) we pursue fairness and safety in competition in that case particularly; and (2) we promote the principles of educational athletics generally.
The job we have is event management, and it’s eligibility management; but most of all, the job is message management.