An Excuse to Get Together
March 15, 2013
I recently heard a veteran teacher tell the story of years ago when she was leading a church youth group which was meeting regularly to prepare a play. The group met frequently for many months.
Eventually, one of the church members, and parent of one of the youth, asked when the group would be performing their production. The teacher/leader responded, “That’s not the point. The play is just an excuse for getting together.”
Hearing this story resonated with me as I thought back to my years as a high school student who participated in sports, drama and choral music, and as I thought about my two sons who did the same in middle school and high school, and as I thought about my too-brief time as a teacher/coach. The contests, concerts and dramatic performances for the public were almost entirely beside the point.
What was more important by far was getting together with other students to work together on projects outside the classroom. To do positive things, creative things. To experiment under controlled conditions. To develop a team spirit.
This is why it is especially important that schools maintain broad and deep extracurricular options for students. Important particularly that they not only maintain but grow subvarsity programs where the emphasis is more likely to keep focused on practice more than games, and teaching and learning more than winning and recordkeeping.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.