An Excuse to Get Together
March 15, 2013
I recently heard a veteran teacher tell the story of years ago when she was leading a church youth group which was meeting regularly to prepare a play. The group met frequently for many months.
Eventually, one of the church members, and parent of one of the youth, asked when the group would be performing their production. The teacher/leader responded, “That’s not the point. The play is just an excuse for getting together.”
Hearing this story resonated with me as I thought back to my years as a high school student who participated in sports, drama and choral music, and as I thought about my two sons who did the same in middle school and high school, and as I thought about my too-brief time as a teacher/coach. The contests, concerts and dramatic performances for the public were almost entirely beside the point.
What was more important by far was getting together with other students to work together on projects outside the classroom. To do positive things, creative things. To experiment under controlled conditions. To develop a team spirit.
This is why it is especially important that schools maintain broad and deep extracurricular options for students. Important particularly that they not only maintain but grow subvarsity programs where the emphasis is more likely to keep focused on practice more than games, and teaching and learning more than winning and recordkeeping.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.