Family Focus
September 2, 2014
The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.
The Antidote
October 17, 2014
On average, according to the New York Times, the 32 National Football League teams have had 22 player arrests per team since 2000. And mounting.
This horrifying statistic doesn’t even include one team’s bounty-payment scheme to injure opposing players. It doesn’t include league-imposed suspensions for use of drugs.
So it doesn’t surprise me that the NFL’s corporate sponsors have begun to express concerns for their brand reputation. It’s only surprising that their concerns have been so slow in coming.
And it’s especially surprising that those who work at lower levels of sports don’t give up.
To the contrary, those who have devoted their lives to educational athletics demonstrate by their devotion to school-sponsored sports that they still believe – in spite of mounting evidence at major college and professional sports levels – that athletes can break records without having criminal records and that they can achieve championships without chemicals.
Coaches and administrators of school sports – my heroes – demonstrate daily by their continuing commitment of service to school sports that they still believe athletics can coexist with integrity and can nurture better character, not just crazy characters.
Under the radar, in communities across Michigan and the nation, school-based competitive athletic programs are doing good things for students, schools and society. This is the antidote for the cynicism creeping across the landscape of high-profile intercollegiate and professional sports.