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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

The Good Old Days?

June 12, 2012

In the 1950s, high school football crowds were often larger than today, and schools’ quirky gyms were never more packed with partisans.  Local newspapers (more numerous then) and radio stations (far fewer then) never gave school sports a greater percentage of column inches or air time than in the 1950s.  Therefore, one might pick a school year in the mid 1950s as the peak of prominence for school sports in America. 

That would be true if you were a boy, and a boy who played one of the few sports sponsored by schools compared to the diverse offerings of 50 to 60 years later.  However, if you were a girl, and even for many boys, there wasn’t much in the way of school sports in which to participate in the so-called heyday, the “good old days,” of high school sports.

If we judge the effectiveness of school sports programs more on the basis of participation than game night attendance, then today’s programs – where many more students participate in a wider variety of activities – are a much healthier and much more educationally sound enterprise than five or six decades ago.  And actually, there are also more spectators today; they’re just dispersed over more venues, sports and levels of teams today than in the 1950s.

More students in a wider variety of sports, supported by more spectators.  By these measures, a better program today than existed a half-century ago.