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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Go With It

April 30, 2012

One of my counterparts in another state asked me last week, “How do you do it?”  He meant, how do I find time to prepare two blog postings every week; and he also meant, how do I find topics for 104 postings each year; and he also meant, how do I go about the actual writing?

As for finding time, it’s no problem; because writing helps me think.  It helps me clarify and prioritize.  And going public with these thoughts helps me be more certain that I’m committed to the ideas.  For me, writing daily is as important as breathing deeply.

As for finding topics, it’s rarely a problem.  I find subject matter in what I read, what I hear and what I observe in everyday life and worldwide travel.  And I’ve discovered that the richest sources for writing about school sports are often found the furthest from school sports.

And as for the actual technique, I go about it this way:  I try to provide a plain circle, and then invite readers to color it however they wish, to use any shade they prefer, to color outside the lines if they think that’s most beneficial to their situation.

When we were children we were praised for coloring within the lines and utilizing the appropriate shades for sun, sky, grass and flowers.  These days I just want to provide a blank circle and ask, “What can you do with that?”  Not dictating what readers should do, but inviting readers to take an idea and do with it what they will where they live, work and play.

At least that’s what I want to do.