Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Pivot Work

September 21, 2011

Consider the pivot move in basketball.  The player receives the ball, plants his or her foot and spins 90 to 180 degrees.  Without moving the pivot foot, the player turns from facing one direction to facing a different direction.  And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.

If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball.  The pivot.

  • One foot firmly planted.  A foot that can’t be moved.  Our base.  Our fixed orientation.
  • Then the spin that changes our field of vision from one direction to another.
  • Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
  • Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.

If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill:  Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.