Family Practice
September 21, 2011
During my first winter on the job with the MHSAA I took my 4th-grade son to his first basketball practice, and I watched uncomfortably when his coach directed him to set a pick. My son didn’t have a clue what that meant, and was embarrassed; and I felt like a complete and utter failure as a sports dad.
During the drive home, my son asked me what the coach meant when he said “set a pick and then roll to the basket.”
So when we arrived home, I recruited his mom to guard my son as he dribbled the basketball in the living room, pretending the basket was over the fireplace hearth. I came up behind her and blocked her path as my son dribbled by, opening his path to the “basket.”
We repeated the drill, but this time his mom was wiser and scooted by me to guard my son; and when she did so, I rolled toward the “basket” and called for the ball. My son offered a perfect pass as I moved unguarded toward the goal.
We repeated the plays with me dribbling and my son setting the pick on his mom, and then rolling toward the goal.
Pick and roll, family style.
And my son couldn’t wait for the next practice.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.