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Family Time

August 29, 2014

When my wife and I were raising two sons who participated in high school wrestling, we had two hopes before each large wrestling meet in which they participated. First, that they wouldn’t get hurt; and second, that they would win their last match of the day.

We didn’t care if that last match was for 7th, 5th, 3rd or 1st place. The ride home was just a lot brighter when the last match was a victory. We always struggled for the right words when the last match of the day was a loss.

So my wife and I found it especially interesting to read an article about Jeff Daniels published Aug. 7 in the Lansing State Journal that included this excerpt:

Daniels attributes some of his family’s closeness to life in Chelsea and traveling around Michigan to play hockey.

“I’m a big fan of soccer, however, we went hockey and never looked back,” he said. “Ben was 8, and Luke was 5 when they started in hockey in Ann Arbor. All those 5:45 a.m.’s on Yost Arena ice on Saturday and Sunday. All the way through the end of high school.

“I tell parents now, it’s not whether the kid excelled, it’s not, ‘Why didn’t you shoot instead of pass, ‘You’ve got to work on your slap shot.’ It’s not that,” he said.

“It’s the drive there and the drive back. And you talk about anything else except about the game. And we believe that the time we spent doing that, and not focusing on pounding your kid to be better at the next game when he’s 12 damn years old, is one reason we’re so close as a family when the kids are in their 20s.”

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.