Fresh Air
June 30, 2014
On well over 300 of every 365 days each year I take a brisk early morning walk. One of the many things I’ve noticed over the years is how the smell of the exhaust of even a single passing automobile will stale the fresh air for several minutes after the vehicle is out of sight.
I’ve often thought there was a metaphor here that I could use in commenting on school sports; and my recent reading of Alistair MacLeod’s No Great Mischief gave shape to that thought when the novel’s central character said:
“. . . when we came to intersections, we would have to stop and then the blue whiteness of the exhaust would overtake us. We could see it and smell it. We thought we had left it behind us somewhere back on the road, but when we slowed down, it seemed to overtake and surround us.”
What we have in school sports that none of the so-called more “prestigious” brands of sports offer is fresh air. Purity. Wholesomeness.
This is our trump card, our ace-in-the-hole.
We lack the resources to compete on a marketing or promotional level with college and professional sports; and we look foolish and waste resources when we try.
But when we focus on local rivalries between nearby opponents – complete with pep bands and marching bands, fully-clad cheerleaders, pep assemblies, letter jackets and Homecoming parades and dances – we play to our strength. We’re local, amateur and just a touch corny. Charming is a better word.
As we travel in this direction, the air is clean and fresh. As we slow or even stop at the intersection of other choices, we will smell the foulness in the air and know immediately that the only course for educational athletics is the road we’re already on.
Partners in Promotion
March 28, 2017
The Michigan High School Athletic Association and State Champs Sports Network are joining forces during the coming school year to define what school sports are, defend what they stand for, and distribute that message on a collective platform across the state every weekend, 12 months a year.
Beginning this fall, State Champs Metro Detroit-based high school football show “Extra Point” will move to Fox Sports Detroit on Saturday mornings and become the “MHSAA Extra Point.” Throughout the entire football season, this 30-minute show will feature a variety of statewide football highlights utilizing the expansive bank of State Champs Sports Network camera crews. This will also give a once-in-a-lifetime opportunity for students to have specially selected highlights reaching as many as 3.5 million homes. But only those MHSAA member schools participating in the School Broadcast Program will have that exclusive opportunity.
The longest running all-sports high school sports show in state history, “State Champs High School Sports Show” on Fox Sports Detroit, airs Sunday morning, nearly 40 times a year. Now, every episode will feature the MHSAA Minute – talking everything in the life of the association from coaches education to health and safety, officiating, breaking news and more.
We’ll also have special programming where we dig into the MHSAA vaults to bring old games, coaches and players back to life on State Champs Legends. We’ll also tackle important topics and issues in school sports, with the first special coming this August when “Concussions and the Modern Athlete” will focus on head injury and its impact in high school sports.
Every football Friday night, “State Champs Scoreboard” radio show airs on the number one ranked 97.1 – The Ticket in Detroit. Now, in partnership with the expansive MHSAA Network, affiliate stations across the state will jump on board to simulcast. During the winter we’ll take it all online for a Friday night statewide basketball show on Facebook live.
Finally, plans are in the works to further grow the next generation of sports media and production professionals. Working in conjunction with PlayOn Sports, a State Champs Sports Network crew will work hand in hand with high school students, conducting live demonstrations of the MHSAA School Broadcast Program by live streaming an event from their school.
In an era where high school sports coverage is at its lowest point in state history, a new team will continue to spotlight the life lessons school sports teach our children. This partnership between the State Champs Network and the MHSAA will do more than ever to champion that message.