Fresh Air
June 30, 2014
On well over 300 of every 365 days each year I take a brisk early morning walk. One of the many things I’ve noticed over the years is how the smell of the exhaust of even a single passing automobile will stale the fresh air for several minutes after the vehicle is out of sight.
I’ve often thought there was a metaphor here that I could use in commenting on school sports; and my recent reading of Alistair MacLeod’s No Great Mischief gave shape to that thought when the novel’s central character said:
“. . . when we came to intersections, we would have to stop and then the blue whiteness of the exhaust would overtake us. We could see it and smell it. We thought we had left it behind us somewhere back on the road, but when we slowed down, it seemed to overtake and surround us.”
What we have in school sports that none of the so-called more “prestigious” brands of sports offer is fresh air. Purity. Wholesomeness.
This is our trump card, our ace-in-the-hole.
We lack the resources to compete on a marketing or promotional level with college and professional sports; and we look foolish and waste resources when we try.
But when we focus on local rivalries between nearby opponents – complete with pep bands and marching bands, fully-clad cheerleaders, pep assemblies, letter jackets and Homecoming parades and dances – we play to our strength. We’re local, amateur and just a touch corny. Charming is a better word.
As we travel in this direction, the air is clean and fresh. As we slow or even stop at the intersection of other choices, we will smell the foulness in the air and know immediately that the only course for educational athletics is the road we’re already on.
Planning & Doing
January 31, 2012
One of the MHSAA’s counterpart organizations in another state recently asked to see the business plans of other statewide high school associations. Some of the states supplied their detailed budgets, but most had nothing to offer.
Of course, a budget is a much different thing than a business plan. A budget is built more on past performance, while a business plan looks more to the potential of future problems and opportunities. A business plan is much more than numbers.
Since 2007 we’ve been using a “Mission Action Plan” (MAP) at the MHSAA. It was developed to deal with the opportunities and obstacles of three powerful trends: (1) growth of non-school youth sports programs; (2) expansion of educational alternatives to traditional neighborhood schools; and (3) proliferating technology.
While not a typical business plan or a classic “strategic plan,” the “MAP” has become increasingly useful to point the way for the MHSAA both in terms of program and finance. The MAP states a single “Overarching Purpose;” it identifies four “Highest Priority Goals;” and it lists four multi-faceted “Current Strategic Emphases,” many of which have quantifiable performance targets, including financial goals.
Next to each Current Strategic Emphasis are two boxes. The first is checked if we’ve gotten started, and the second is checked when we’ve completed the task or are operating at the level we had established as our goal. At this point, every MAP strategy has been launched, but only a portion have earned the second checkmark.
Quite efficiently, the MAP keeps us both strategic and businesslike without the formality of purer forms of strategic or business plans.