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Fun Factors

June 3, 2016

It is well documented that the No. 1 reason youth from age 6 through high school participate in sports is to have fun. Fun is the outcome they seek most. But what does fun mean to them?

That was the question on my mind as I read the work of George Washington University, Boston College and Georgia Southern University researchers in a paper published in March of 2015 in the Journal of Physical Activity & Health, and as I tried to understand their “four fundamental tenets of fun in youth soccer within 11 fun-dimensions composed of 81 specific fun-determinants.” Eighty-one? I guess my question isn’t so simple to answer.

But, with one-third of youth sports participants dropping out of organized sports participation each year (and as many as 70 percent dropping out by age 13), it’s important we look for answers.

The researchers have developed a “Fun Map” that allows them to see young soccer players’ responses in clusters. They have discovered “social” aspects of participation – for example, team friendships and team rituals – received significantly more favorable responses from the athletes than other aspects.

Top-rated determinants tend to be ...

  • Hanging out with teammates outside of practice or games.

  • Having a group of friends outside of school.

  • Carpooling with teammates to practices and games.

  • Going out to eat as a team.

  • End of season/team parties.

  • Meeting new people.

  • Being a part of the same team year after year.

One of the lead researchers has said independent of this paper that the responses of parents and coaches differ – that their “Fun Maps” don’t match the young players’ – which concerns the researchers, and requires attention by youth sports leaders.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates