Generations of Girls Tournaments
June 22, 2012
The MHSAA will have its “40th Anniversaries” for seven girls sports tournaments during the next three school years, but they are not our longest running girls tournaments.
The earliest MHSAA tournament for girls was regional in scope for the sport of alpine skiing – almost 60 years ago – in the winter of the 1953-54 school year. Two regional meets were held for girls, and two for boys. This continued for 21 consecutive years.
The first statewide MHSAA Ski Meet was held in Marquette in early 1975, the culminating event for a season during which the sport was sponsored for girls by 63 schools and for boys by 68 schools.
The first statewide MHSAA tournament for girls in any sport was held Jan. 12, 1972 in the sport of gymnastics. Of 52 schools sponsoring girls gymnastics at that time, 33 had girls qualify for and participate in the meet, and 30 schools scored in six different events (today girls gymnastics has just four events; trampoline and tumbling no longer are contested).
During the 1972-73 school year, the MHSAA sponsored and conducted girls tournaments in tennis, swimming & diving, golf and track & field. The first MHSAA Girls Basketball Tournament occurred the following school year, 1973-74; girls softball followed in the 1974-75 school year; and girls volleyball followed in the 1975-76 school year.
The girls who played in these first tournaments are now women in their mid- to late-fifties; and some will be rooting for their granddaughters in one of the 14 MHSAA tournaments now conducted for girls.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.