Global Education
September 10, 2013
More than a dozen years after our second and last son moved permanently from our home, a 19-year-old has moved in. She’s lived in South Korea, the Philippines and China; she graduated from the international school where our son and his wife are educators in China; and she’s attending our local community college.
Aside from having to change some of my ways to accommodate the presence of an unrelated female in my home, this has been an easier adjustment than I had anticipated. And one of the pleasant surprises is how interesting it has been to learn along with our guest about the English language and to see our local customs through her eyes.
When a word is used that she is unfamiliar with, we think up synonyms; when an idiom is used that she hasn’t heard before, we go to various apps on our mobile devices to learn about the origin of the phrase.
The county fair was a whole new experience with her in our company this year. Lake Michigan – a “fresh-water ocean” – was a wonder. The food portions served at restaurants are two or three times what she is accustomed to; but butter and blueberries are delights that disappear quickly from our refrigerator.
What my wife and I are doing is not unique. Literally thousands of families in this state alone open their homes to students from around the world to study in our schools and colleges. These interactions may be our best hope to save our planet from political and/or religious fanaticism around the world.
Michigan’s schools enroll more one-year foreign exchange students than any other state in the US, more than 2,400 during each of 2010, 2011 and 2012. If they are placed through a program listed by the Council on Standards for International Educational Travel (CSIET), these students are immediately eligible for interscholastic athletics, for one academic year, after which they have no eligibility for one academic year.
Of concern to many athletic administrators today is the increase in enrollment of international students outside a one-year foreign exchange program listed by CSIET. These students outnumber foreign exchange students by more than two-to-one in the US.
Our immediate challenge related to this topic is to assure these students are arriving in Michigan without undue influence related to athletics and that no Michigan school uses this pool of students to gain an unfair competitive advantage in interscholastic athletics.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.