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Glue and Grace

October 9, 2012

Recent events, obvious to you, caused me to return to an article the MHSAA published in August of 1999.  Here it is again:

Three days after the tragedy at Columbine High School in Littleton, Colorado, a retired athletic administrator whom I respect greatly and listened to intently, called me to say this: 

“You have an opportunity to speak to student-athletes in this state and across the country.  Talk to them about Littleton.”

This administrator wanted me to convey to athletes that they were not a part of the many and complex causes of the Columbine carnage, but they play a small part of the solution to help assure such craziness doesn’t occur closer to home.

The administrator was referencing some of the media reports that suggested the youthful killers took offense to the “jocks.”  Valid or not, these suggestions provide another wake-up call for those who claim that school-sponsored sports are healthy for the participants, school and community.

As a result, part of my conversations with student-athletes this year and the heart of my message to team captains in 1999-00, will be this:

    • Break down the walls, real or perceived, between the athletes of your schools and other students.  Avoid cliques limited to team members or even athletes in general.
    • When you walk the school halls and shopping malls, greet fellow students warmly, regardless of their involvement in school sports or other activities.  Let them know that you know they exist.
    • Become more sensitive to the needs of others, especially those who are different than you.  Appreciate that while you may be more gifted in some things, other students are more gifted in other things.  Show a genuine interest in those things. 
    • Understand that you are not the center of the universe.  Accept that it is your role to serve others, and not the other way around.
    • Don’t condescend, but concentrate on the rich worth of other people.  Seek them out.  Involve them.  Enter into their worlds and invite them into yours until such time as it is difficult to recognize different worlds in your school and community.

I believe this goal for the interscholastic athletic program, embraced by every administrator, participant and parent, would help us:  That  every participant be involved in academic and non-academic matters, athletic and non-athletic activities, be a star in one thing and a substitute in another, be on stage and backstage, in solo and ensemble, experiencing both winning and losing.

A student involved in such an experience as this could not help but provide glue and grace to a student body.

No student-athlete anywhere is remotely responsible for the massacre in Littleton, Colorado.  But student-athletes everywhere have an opportunity to be a small part of an environment that assures such a tragedy is not repeated where they live, study and play.  Talk to them.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates