Health and Safety A, B, Cs
August 18, 2015
At a recent staff meeting I asked those who had attended the annual summer meeting of the National Federation of State High School Associations to report their most prominent impression. One person said, and the others agreed, that almost every session and every topic eventually turned to health and safety.
Indeed, that is the filter through which we determine priorities, the lens through which we view every problem, and the scale on which we weigh every decision ... now more than ever.
This mindset is not the result of epidemic dangers in school sports, but because the limitless reporting of isolated incidents has created the impression that school sports is dangerous.
In fact, these are the healthiest times ever to be a high school athlete. Never have we known more and done more to improve every aspect of the experience. Give me any letter of the alphabet, and I can give you a positive progress report: A – Acclimatization policies; B – Bat standards; C – CPR requirement ... and so on.
Often our impressive progress is used against us. Make an improvement and someone is sure to spout off: “See? It isn’t safe. We need to ban it or at least remove sports from schools.”
This is why we usually pair program improvements with promotions to re-emphasize the value and values of school sports for students, schools and society, and the impressive health and safety record of school-sponsored sports.
Click “Health & Safety” for a comprehensive review of what’s going on.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.