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Ideas, Not Events

November 17, 2015

U.S. Navy Admiral Hyman Rickover is credited with the statement, “Average minds discuss events, while great minds discuss ideas.” Perhaps that’s so.

In any event, what I would like to see from MHSAA sport committees is less talk about events of the past and more time discussing ideas for the future. Less time on MHSAA tournament details and more time on the sport itself, and particularly on ideas that will make the sport not just safer, but also healthier for participants with respect to its demands in-season and out.

Less focus on results, and more attention to process. Day in and day out, how does the sport help and how might it hurt the student in a holistic sense, seeing the child not just as an athlete but also as a student and a person with activity interests beyond sports?

What are the ideas we need to develop and advance that will more assuredly cause student-athletes to develop habits for a healthier life precisely because they participated in school sports?

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.