If Not Now, When?
October 2, 2012
The greatest disappointments I experience in the administration of educational athletics are when I observe the program miss the opportunity to educate students in ways that will instill positive character traits. It happens in little ways every day; and sometimes it happens in really big ways when we fail to require people to accept the consequences of their actions.
During and immediately following a Regional Tennis match several years ago, a student displayed the kind of sportsmanship that offended everyone’s sense of appropriate behavior. There was no question he behaved badly, although the student and parents had many excuses for the behavior.
While the player was not disqualified at the time, his coach, athletic director and principal agreed the player should be withheld from the Final tournament, consistent with suspensions applied to other students in other sports at other times. The parents appealed the decision and the central office overturned the building level decision because “missing the Final tournament was too severe a penalty.” If it had been a regular-season contest, not the MHSAA Finals, the student would have been suspended.
So, what’s the lesson here? There are consequences for inappropriate behavior so long as it’s not an important event for the student and school. What kind of lesson is that?
And what a problem! For this lesson teaches that exceptions will be made for better players and bigger events, that standards of acceptable behavior are related to the persistence of the parents and the prestige of the competition.
The problem is that if people are not held accountable for their behavior in high school athletics, whenever will they? The problem is that if people are not held accountable for their acts – i.e., fail to develop character – a world going bad is going to get there faster.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.