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The Investment

February 3, 2015

Last month, Steve Christilaw who writes for the Spokane (WA) Spokesman-Review, ended an opinion piece with these statements:

“. . . a strong, vibrant society invests in its future by investing in young people. What our youth can learn from playing sports are life lessons we, as a society, place at a high value.

“How we pay for it all – education, the arts and athletics – has become a political football . . . and it deserves to be treated as the serious and significant investment that it truly is.”

Previous to that conclusion, Christilaw opined from his experience that the values of participation in school-sponsored sports are different than what young people gain in non-school club teams where the focus is more often on one’s self than cooperating with a team and representing a school or entire community.

There are those, of course, who see athletics as a distraction from the educational mission of academic institutions. I don’t doubt that can be the case in some places on some occasions; and I know from experience that leadership must be vigilant to keep a lid on the program and resist those who wish to take school sports to extremes.

But athletic programs which are true to the mission of supporting the educational mission of schools are far more the rule than the exception, most often operating at small fractions of the school budget, and most often involving large majorities of the student body.

A “serious and significant investment” indeed.

The Boomerang Effect

March 6, 2013

The image of football on all levels, and the future of football at the youth level, are both worse off today as a result of the NFL’s recent years’ public relations and political campaigns.

The constant barrage of negative publicity about youth football as the NFL advanced its agenda to pass concussion legislation in all 50 states has, to levels not seen before, kicked off the concerns of moms and dads and the media nationwide.  In state after state, kids with concussions have been paraded before state legislators, in the company of NFL staff.  The NFL has administered a self-inflicted wound, shot itself in the foot, and made FOOTBALL the face of America’s youth sports concussion problem.  How the NFL brain trust ever thought this would promote the game of football in America is a wonder.

School-based football today has no greater obstacle to promoting a safe game than the NFL.  No brand of football captures the game’s brutal aspects for video more than the NFL.  No brand of football celebrates it more.  No brand of football CAPITALIZES on it more – so much so that the NFL can donate several million dollars to youth football to buff its “caring” conscience, when in fact it’s a miniscule portion of its multi-billion-dollar business.

Moreover, one of the NFL’s favorite groups for its self-promoted “philanthropy” is USA Football which promotes itself as the national governing body for amateur football in America.  One of USA Football’s initiatives is an international championship for high school players, which of course means more hitting out of season for these players.  The very activity the experts are telling us to reduce – out-of-season contact – is being promoted by this NFL underwritten organization!  And WE get criticized as being against the promotion of football in America when we don’t go along with this backward thinking?