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The Investment

February 3, 2015

Last month, Steve Christilaw who writes for the Spokane (WA) Spokesman-Review, ended an opinion piece with these statements:

“. . . a strong, vibrant society invests in its future by investing in young people. What our youth can learn from playing sports are life lessons we, as a society, place at a high value.

“How we pay for it all – education, the arts and athletics – has become a political football . . . and it deserves to be treated as the serious and significant investment that it truly is.”

Previous to that conclusion, Christilaw opined from his experience that the values of participation in school-sponsored sports are different than what young people gain in non-school club teams where the focus is more often on one’s self than cooperating with a team and representing a school or entire community.

There are those, of course, who see athletics as a distraction from the educational mission of academic institutions. I don’t doubt that can be the case in some places on some occasions; and I know from experience that leadership must be vigilant to keep a lid on the program and resist those who wish to take school sports to extremes.

But athletic programs which are true to the mission of supporting the educational mission of schools are far more the rule than the exception, most often operating at small fractions of the school budget, and most often involving large majorities of the student body.

A “serious and significant investment” indeed.

Our End of the Pool

June 26, 2012

The six-year veteran CEO of PepsiCo, Indra Nooyi, told Fortune magazine’s Geoff Colvin in a June feature, “Courage in leadership is very difficult, especially in today’s world, where the media doesn’t take time to really understand you.”

We can relate to this in our work in school sports, as very many veteran sports journalists and broadcasters have retired or been downsized, replaced by staff who are fewer in number and relationships and weaker in institutional knowledge and professionalism.

Whenever I read, watch or hear news accounts concerning topics that involve our work and about which I know a lot, I can see how incomplete and inaccurate the reporting is.  This has always been true, but now is much more obvious; and this has made me even more skeptical when I read through other topics about which I know less.  How much of this is opinion, not fact?  What facts are incompletely presented?  What “facts” are just plain wrong?

In this environment, it’s risky for leaders to step out with new initiatives; and it’s even riskier to defend the status quo, for the establishment is routinely presumed to be wrong by media who now often lack subject-matter depth and historical perspective.

Still, it remains the leader’s role, according to Jim Collins in Great by Choice, to not just predict the future, but to go out and create it anyway – in spite of criticism by media who have little experience swimming in our subject matter and who are merely wading into the shallow end of our deep pool.  Sometimes creating the future means doing something new and different; but just as often – perhaps even more so – it means defending something whose existence helps to maintain the very essence of educational athletics.