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The Investment

February 3, 2015

Last month, Steve Christilaw who writes for the Spokane (WA) Spokesman-Review, ended an opinion piece with these statements:

“. . . a strong, vibrant society invests in its future by investing in young people. What our youth can learn from playing sports are life lessons we, as a society, place at a high value.

“How we pay for it all – education, the arts and athletics – has become a political football . . . and it deserves to be treated as the serious and significant investment that it truly is.”

Previous to that conclusion, Christilaw opined from his experience that the values of participation in school-sponsored sports are different than what young people gain in non-school club teams where the focus is more often on one’s self than cooperating with a team and representing a school or entire community.

There are those, of course, who see athletics as a distraction from the educational mission of academic institutions. I don’t doubt that can be the case in some places on some occasions; and I know from experience that leadership must be vigilant to keep a lid on the program and resist those who wish to take school sports to extremes.

But athletic programs which are true to the mission of supporting the educational mission of schools are far more the rule than the exception, most often operating at small fractions of the school budget, and most often involving large majorities of the student body.

A “serious and significant investment” indeed.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.