Jousting at Windmills
July 19, 2012
Charles Barkley uttered famously last month that the worst thing that ever happened to basketball was the AAU.
While it doesn’t all occur under the Amateur Athletic Union’s banner, Mr. Barkley is not the first “authority” to offer such a brash opinion and to blame the AAU for much of what is bad about the current state of non-school basketball, where street agents and shoe companies corrupt children and their coaches, and where basketball is played with little emphasis on fundamental skills and team play.
Certainly, there are others to blame, including all who have made college and professional basketball a business lucrative enough to encourage excesses and unethical practices. And all of this is bigger than any one state high school athletic association can change.
Nevertheless, the MHSAA is in its fourth year of quixotic jousting with the monster about which so many have been complaining so long.
Tomorrow for boys, and then eight days later for girls (July 26), the MHSAA is teaming up again with the Basketball Coaches Association of Michigan (BCAM) to provide Reaching Higher, “an advance placement course” for students who have both the interest and potential to participate in college basketball on some level.
Through Reaching Higher we intend for players and parents to gain greater appreciation for the rules and realities of the college recruitment process and for what it takes both academically and athletically to qualify for and succeed in intercollegiate basketball.
Click here to view the details.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.