Jousting at Windmills
July 19, 2012
Charles Barkley uttered famously last month that the worst thing that ever happened to basketball was the AAU.
While it doesn’t all occur under the Amateur Athletic Union’s banner, Mr. Barkley is not the first “authority” to offer such a brash opinion and to blame the AAU for much of what is bad about the current state of non-school basketball, where street agents and shoe companies corrupt children and their coaches, and where basketball is played with little emphasis on fundamental skills and team play.
Certainly, there are others to blame, including all who have made college and professional basketball a business lucrative enough to encourage excesses and unethical practices. And all of this is bigger than any one state high school athletic association can change.
Nevertheless, the MHSAA is in its fourth year of quixotic jousting with the monster about which so many have been complaining so long.
Tomorrow for boys, and then eight days later for girls (July 26), the MHSAA is teaming up again with the Basketball Coaches Association of Michigan (BCAM) to provide Reaching Higher, “an advance placement course” for students who have both the interest and potential to participate in college basketball on some level.
Through Reaching Higher we intend for players and parents to gain greater appreciation for the rules and realities of the college recruitment process and for what it takes both academically and athletically to qualify for and succeed in intercollegiate basketball.
Click here to view the details.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.