Lacrosse Leads Again
November 13, 2012
US Lacrosse is once again a voice of reason in the sometimes irrational world of amateur sports. Following up its Oct. 30, 2011 Position Statement cautioning against premature sports specialization (see March 6, 2012 blog), US Lacrosse issued on Oct. 18, 2012 the following statement on recruiting:
“US Lacrosse shares the concern of many lacrosse players, parents and coaches that the college recruiting process is not structured or timed in the best interests of high school student-athletes. A growing number of private clubs and recruiting events – which operate throughout the calendar year and whose motivation remains in question – have created a confusing landscape for young players, who are being encouraged to specialize in lacrosse.
“An increasing number of young student-athletes are choosing to forego a well-rounded high school experience based on unrealistic expectations and misperceptions about playing college lacrosse. Parents are being led to believe that college coaches are only looking at children who play year-round lacrosse for “elite” club programs and attend multiple, expensive recruiting events held during the summertime and the school year.
“Recruiting camps and tournaments for players as young as age 14, particularly those events that conflict with school or occur outside of the traditional lacrosse season, threaten the well-being of student-athletes with incidents of injury and burnout. This intense recruiting culture also has eroded the work-life balance of college coaches.
“US Lacrosse will continue to work with the Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) and Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) to provide the information, resources and leadership necessary to enable high school student-athletes and their parents to make the best decisions about their lacrosse experience.
“US lacrosse also encourages men’s and women’s collegiate lacrosse coaches to exert their considerable influence to lead reform of the NCAA recruiting calendar, limit the age at which student-athletes begin the recruiting process, and agree not to attend or participate in recruiting events that infringe on the academic calendar of student-athletes.”
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.