Leadership Road

May 22, 2015

Earlier this month, the small portion of Michigan voters who bothered to vote at all resoundingly rejected the so-called road fix – Proposal One. It was no surprise, and provides at least these two leadership lessons.

First, people expect their designated leaders to lead. From everything I’ve read, heard and felt personally, voters were upset that their elected officials could not or would not fix our state’s crumbling roads and bridges. They punted; and the voters punted the ball right back to the people they expect to have the wisdom and will to craft and compromise their way to workable solutions to tough problems.

The second lesson is that people expect straightforward solutions. Again, there is every indication that Proposal One was too complicated and a far more comprehensive package than people could comprehend. By trying to do more than fix roads and bridges, the proposal wasn’t able to get the support needed to do anything at all.

The creativity and courage to prepare and promote the most direct remedy for road repair is a top issue for the State of Michigan. Taxpayers of the state want their elected officials to run an offense to move the ball across the goal line, with little razzle-dazzle and no punts. 

That’s the preferred and probably necessary approach for addressing the major problems of any enterprise, including ours.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.