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Learning from Experience

November 5, 2013

Readers who frequent this space might assume (correctly) that I enjoy travel, especially so to places where I don’t speak the language, don’t know what’s in the food and can’t drink the water.

Back in the days when it was possible to travel in Europe on $5 a day, my wife and I honeymooned across that continent for a summer on slightly more than $6 daily, combined. Today we spend more than that for our morning coffee; but we enjoy the adventures no less or no more.

I suppose on some level we have been making up for the lack of diversity of our childhood homes in the Midwest and our nose-to-the-grindstone approach to high school. Neither one of us ever thought of study abroad, or had time for it, as we pursued good grades and gratified ourselves and others in school-related activities.

This is in sharp contrast to the foreign exchange student from Germany who spoke last month at the annual meeting of the Council on Standards for International Educational Travel. His family has hosted two students from China and he is now being hosted by a family in the USA. The point he made was this:  He prefers to learn about life from experiences, not stereotypes.

And so do I. I just got to this realization later than this fine young man from a small town in Germany.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.

Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.

Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.

In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.

Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.

It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.

The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.