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Learning from Experience

November 5, 2013

Readers who frequent this space might assume (correctly) that I enjoy travel, especially so to places where I don’t speak the language, don’t know what’s in the food and can’t drink the water.

Back in the days when it was possible to travel in Europe on $5 a day, my wife and I honeymooned across that continent for a summer on slightly more than $6 daily, combined. Today we spend more than that for our morning coffee; but we enjoy the adventures no less or no more.

I suppose on some level we have been making up for the lack of diversity of our childhood homes in the Midwest and our nose-to-the-grindstone approach to high school. Neither one of us ever thought of study abroad, or had time for it, as we pursued good grades and gratified ourselves and others in school-related activities.

This is in sharp contrast to the foreign exchange student from Germany who spoke last month at the annual meeting of the Council on Standards for International Educational Travel. His family has hosted two students from China and he is now being hosted by a family in the USA. The point he made was this:  He prefers to learn about life from experiences, not stereotypes.

And so do I. I just got to this realization later than this fine young man from a small town in Germany.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates