Learning from Experience
November 5, 2013
Readers who frequent this space might assume (correctly) that I enjoy travel, especially so to places where I don’t speak the language, don’t know what’s in the food and can’t drink the water.
Back in the days when it was possible to travel in Europe on $5 a day, my wife and I honeymooned across that continent for a summer on slightly more than $6 daily, combined. Today we spend more than that for our morning coffee; but we enjoy the adventures no less or no more.
I suppose on some level we have been making up for the lack of diversity of our childhood homes in the Midwest and our nose-to-the-grindstone approach to high school. Neither one of us ever thought of study abroad, or had time for it, as we pursued good grades and gratified ourselves and others in school-related activities.
This is in sharp contrast to the foreign exchange student from Germany who spoke last month at the annual meeting of the Council on Standards for International Educational Travel. His family has hosted two students from China and he is now being hosted by a family in the USA. The point he made was this: He prefers to learn about life from experiences, not stereotypes.
And so do I. I just got to this realization later than this fine young man from a small town in Germany.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.