Little League Lessons
September 12, 2014
Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said: “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.
A Bright Spot
April 22, 2014
One of the most foolish moves school districts have made as funding for their schools has been reduced, or redirected to various mandates, is to eliminate the position of full-time athletic administrator.
Some districts have combined the job with classroom instruction; other districts have hyphenated the position with other administrative responsibilities. Many districts have reduced clerical support and event management assistance. Hours have been cut and professional training has become an afterthought or luxury.
And still the districts send out their student-athletes to compete and collide in front of crowds of emotional onlookers. These districts are risking problems far more expensive than whatever was saved by this shortsighted approach to staffing.
One of the few bright spots in this bleak picture is the Michigan Interscholastic Athletic Administrators Association, which has made initial and ongoing training for athletic directors one of its highest strategic objectives.
Last month, over three days at its annual mid-winter conference, the MIAAA provided 138 leadership training courses of the National Interscholastic Athletic Administrators Association to 88 of our state’s athletic directors.
A team of 20 leadership training instructors, coordinated by Mike Garvey (Kalamazoo Hackett), delivers this national training program year-round to Michigan’s athletic directors. As a result of their efforts and the hunger of our athletic directors, Michigan leads the nation in the number of persons who have received the NIAAA’s Certified Athletic Administrator (CAA) designation.
The MIAAA also is establishing a mentoring program to help the CAAs take the next step, to Certified Master Athletic Administrator (CMAA). Michigan has 47 CMAAs.
Again this August, the MIAAA will conduct a Leadership Academy focusing on newer administrators. Meg Seng (Ann Arbor Greenhills) and Fred Smith (Buchanan) co-chair the academy, and the MHSAA co-sponsors it.
The MIAAA, and its commitment to deliver an athletic program worthy of the label “educational,” is one of our state’s greatest resources.