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Little League Lessons

September 12, 2014

Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.

Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said:  “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”

One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.

Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.

Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”

We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.

BOTF x 2

April 5, 2013

“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA.  It has provided a new way of promoting one of the oldest, and most important, defining features of school sports.  That’s sportsmanship.

Where schools have participated in BOTF, attending school sports events is becoming cool again.  Crowds are larger and more positive.  Students and administrators are having positive discussions about sportsmanship.  Media are reporting on the positive changes they are seeing.

Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition.  Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.

Spectator stands are filled with students – happy, engaged, energetic, cheering students.  Exactly what we want in school sports; exactly what is missing from other youth sports programs.

It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots.  It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.

Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.

Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.