Loss of Innocence
May 30, 2014
Last school year we were criticized for not looking before we leapt to the conclusion that some international transfer students at several schools were not eligible, and for ruling them ineligible for the then maximum allowable period of one calendar year.
In several cases – both school employees and others – told us that the students weren’t good basketball players, notwithstanding that it was people with interests in basketball who brought the students to our state, and that those people and others with basketball interests lobbied hard on the students’ behalf.
It turned out, almost without exception, those who appealed most ardently for the eligibility of an international transfer student actually had the least appealing cases.
In the case of one student, we discovered an online video made a year earlier, taped while the student was still abroad, touting his height and demonstrating his basketball ability. Not about basketball, you say?
In another case where “basketball was not the issue,” a student later committed to play basketball for an NCAA Division I basketball program in 2014-15. He went from “mediocre” to the Mid-American Conference without ever playing his senior season of high school?
We were criticized during 2013-14 for being too suspicious, but the results of 2013-14 will make us even more suspicious in 2014-15.
Fortunately, the MHSAA will have a more complete set of tools to address transfer students this fall than it has had at any time in its history; and after what has been happening in recent years, people seem ready – even impatient – for the MHSAA to be enabled to move with more might when students – either international or domestic – transfer for athletic reasons.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.