Lost in Time
August 25, 2015
So, North Korea is establishing its own unique time zone – “Pyongyang time” – named after the nation’s capital city. North Korea will fall 30 minutes behind Japan whose time zone was imposed on the entire Korean peninsula more than 100 years ago.
Actually, North Korea is more than 30 years behind Japan in almost every aspect of civilized life.
This time zone adjustment gesture is of little practical significance because North Koreans have been closed off from global interaction by the impositions of their brutal dictators since the end of World War II. It’s symbolism befitting the backward nation’s isolationism.
The negative effects of this isolationism upon the nation are visible across the Demilitarized Zone from South Korea. Behind visitors to the DMZ is the vibrant mega-city of Seoul, South Korea. Across the river is a bleak, barren landscape with no sign of life. No people, no agriculture. Just a few buildings, without inhabitants. Built only for show.
There are many lessons to be learned from this contrast, on many levels. Of course, we see how people thrive more in an atmosphere of freedom than totalitarianism. We see the benefits of engagement over isolationism. We see that symbols without substance are meaningless.
Lessons for nations, to be sure. But reminders for enterprises of all kinds, including ours.
And a note to North Korea ... Newfoundland Island has had its own time zone for many years. It’s 30 minutes ahead of the rest of North America, and a century ahead of North Korea.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.