Making Participation Valuable
October 23, 2012
Boiled down, the role of state high school associations is to both protect and promote school sports, the second of which I comment on here.
It’s my experience that the most effective promotions speak for themselves. The most effective promotions promote the fundamentals of school sports, like scholarship and sportsmanship and safety. The most effective promotions provide tools to the membership at the grass roots level.
In Michigan we have a few initiatives whose primary purpose is to promote the value of participation, but we have many initiatives that encourage and equip those who make participation valuable.
For example, we administer the Coaches Advancement Program (CAP) all year long around the state to assist in the preparation of coaches for their important responsibilities. Across the state during August through October we conduct Athletic Director In-Service programs. Like many states, we conduct rules meetings for coaches and officials year-round, statewide.
Each spring we have a training program for local officials association trainers and for their officers and leaders and assignors. We conduct an annual Officials’ Awards and Alumni Banquet.
Every other February we conduct a Women in Sports Leadership Conference; and in the off years we provide mini-grants to support similar efforts on a more local level.
We conduct Sportsmanship Summits and provide mini-grants to leagues and local school districts to implement sportsmanship efforts at the local level where they can be most effective. We conduct Team Captains Clinics and other student leadership events, and we provide mini-grants to support similar efforts on the league or local level.
None of these initiatives promotes the value of participation per se. All of these initiatives encourage and equip those who make participation valuable. That’s where I think our promotional efforts are best made.
Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.