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Making Participation Valuable

October 23, 2012

Boiled down, the role of state high school associations is to both protect and promote school sports, the second of which I comment on here.

It’s my experience that the most effective promotions speak for themselves.  The most effective promotions promote the fundamentals of school sports, like scholarship and sportsmanship and safety.  The most effective promotions provide tools to the membership at the grass roots level.

In Michigan we have a few initiatives whose primary purpose is to promote the value of participation, but we have many initiatives that encourage and equip those who make participation valuable.

For example, we administer the Coaches Advancement Program (CAP) all year long around the state to assist in the preparation of coaches for their important responsibilities.  Across the state during August through October we conduct Athletic Director In-Service programs.  Like many states, we conduct rules meetings for coaches and officials year-round, statewide. 

Each spring we have a training program for local officials association trainers and for their officers and leaders and assignors.  We conduct an annual Officials’ Awards and Alumni Banquet.

Every other February we conduct a Women in Sports Leadership Conference; and in the off years we provide mini-grants to support similar efforts on a more local level.

We conduct Sportsmanship Summits and provide mini-grants to leagues and local school districts to implement sportsmanship efforts at the local level where they can be most effective.  We conduct Team Captains Clinics and other student leadership events, and we provide mini-grants to support similar efforts on the league or local level.

None of these initiatives promotes the value of participation per se.  All of these initiatives encourage and equip those who make participation valuable.  That’s where I think our promotional efforts are best made.

 

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates