Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
League Leadership
February 15, 2014
This past Wednesday, we convened for the 28th year the leadership of the various high school leagues and conferences across Michigan. Our purpose is to provide a “heads-up” and stimulate feedback on many of the proposals heading to the MHSAA Representative Council in March or May.
Each of the substantive changes in Handbook regulations is presented. Every MHSAA committee recommendation to the Council is detailed.
This year’s higher profile topics are proposed changes in undue influence penalties, international student eligibility requirements, increasing requirements for coaches, new football practice policies to improve acclimatization and reduce head contact, and enhanced standards for officials assigners. A progress report on a year-long look at junior high/middle school policies was provided, and the athletic related transfer rule that takes full effect in August was reviewed.
The MHSAA asks the league leaders to provide written and/or oral reports to their league members and to relay reactions to MHSAA staff prior to the Council’s March and May meetings.
Of course, what we’re asking is a very small part of the important role that leagues and conferences have in the life of school sports. For most schools, leagues provide the core schedule for regular-season contests. They nurture healthy local rivalries in a competitive arena and provide opportunities for students to interact outside the arena during programs that promote student leadership and sportsmanship.