Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Challenging Change
January 2, 2014
Everywhere we turn, we hear or read that things ought to change because, well . . . “The times are changing.”
How we raise children, how we educate students, how we work and worship . . . everything is subject to change, we’re told, because “times change.”
I suppose if we had evidence that the changes made in previous decades, because “It’s the 80s” or “It’s the New Millennium,” had really improved our world, I might be more taken with change for change’s sake today. But I see little evidence of stronger families, better schools, more fulfilling work or more faithful congregations today than in previous decades. Rather, I see a world in worse shape in many ways, even in the only part of that world where I have any expertise: sports.
One of the problems of youth sports today is the over-programming of our kids. A superficial comparison with youth sports of 2014 vs. 1964 reveals that today we have many more well-organized leagues in many more sports for many more kids than 50 years ago. They have better facilities, equipment and uniforms. They have coaches and officials and even boards of directors to hear the complaints and protests.
By contrast, in the 1960s there were just a few organized leagues in a few sports for a few kids; but even those kids spent most of their playing time in pickup games where they chose up sides, set the ground rules, and made the calls themselves. They settled arguments on the spot. They had to bring their own equipment, and take care of it. And if the ball went out of play, they had to hunt for it until they found it; because a lost ball meant not only that the game was over, it might also have meant the entire season was over.
When did kids learn more from youth sports: in the 1960s world of pickup games they managed for themselves, or in the more recent world of adult-directed travel teams and tournaments and trophies? Just because “times are changing,” should we program out all that was good about youth sports 50 years ago?
Of course not. Which is why those in our schools who want more and more contests for younger and younger grade levels must be cautious. It is possible to get too much of a good thing, and to get a good thing too soon.