Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Improving Over the Long Run
October 22, 2013
A participant in a 5K run told me recently that when she first entered races, her goal was just to finish. After those early successes, her goal in entering races was to improve her personal best time.
It was only after several years of consistent improvement that she entertained the thought of actually trying to attain a spot in the top 20. Eventually, a “Top 10” and then a “Top 5” finish became the goal. And only recently has she made it a goal to try to win one of these races.
This is a wise way to approach sports. Engage at first to improve your health and fitness. Then to enhance your speed, coordination and/or endurance. Then to test the limits of your abilities. And only then to test yourself against others.
Adults might look to this as a natural, healthy way to improve themselves in almost any endeavor. And adults who are coaching youth should look to it as a healthy way to lead young people to improve both as athletes and as human beings.