Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Educating for Educational Athletics
October 11, 2013
Michigan’s educational tradition of local control (which the MHSAA has respected) and Michigan educators’ distaste for unfunded mandates (which the MHSAA has consistently opposed) have had the result of keeping Michigan schools in neutral while schools in many other states have been in high gear to enhance training for interscholastic coaches.
Multiple levels of coaching education and even licensing or certification of coaches is now standard operating procedure in many other places. In contrast, Michigan has had almost no requirements for school-sponsored coaches.
However, in measured steps, change is coming to Michigan to promote an interscholastic coaching community better equipped to serve student-athletes, with special attention to health and safety:
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As a result of an MHSAA Representative Council vote last March, all high school level assistant and subvarsity coaches must complete the same rules and risk minimization meeting requirement as high school varsity head coaches or, in the alternative, must complete a free health and safety course linked to or posted on MHSAA.com. This takes effect in 2014-15.
- In December, the Representative Council will vote on a proposal to require all high school varsity head coaches to hold valid (current) CPR certification. This would take effect in 2015-16.
- In March, the Council will vote on a proposal to require all persons who are hired for the first time as an MHSAA member high school varsity head coach after July 31, 2016, to have completed Level 1 or 2 of the MHSAA Coaches Advancement Program.
Implementing these policies over the next three years will not advance Michigan schools to the head of the class with respect to assuring school coaches receive ongoing education in the critical coaching responsibilities dealing with participants’ health and safety. This will, however, move our schools from a near failing grade to average, from D- to perhaps C.
Ultimately, we will need to overcome legitimate concerns for adding to the difficulty of finding and affording coaches, and do much more to assure the programs we sponsor deserve the label “educational athletics.”