Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Domestic Solutions
September 6, 2013
Kudzu was introduced to this continent in the late 1800s to control soil erosion in the southern United States. Now, this fast-growing Asian climbing vine is choking out all other vegetation. This seriously invasive species is growing at a rate faster than 150,000 acres each year in spite of millions of dollars spent to control it.
Asian carp were introduced to this continent one hundred years later, primarily for the purpose of cleaning commercial catfish ponds in Arkansas. They escaped into the Mississippi River and have proliferated, eating voraciously and growing to immense proportions. They now threaten the commercial fishing industry of the Great Lakes.
When we invite what appear to be relatively easy outside solutions to difficult internal problems, we invite more serious problems.
Whatever issues we face in school sports are best addressed by schools themselves using the resources at hand. No outside agent can be introduced to solve the problems we confront. No software is the silver bullet, and no sponsor provides the sustenance to keep educational athletics not only alive, but well.
It is up to us alone – administrators, coaches, officials. Using the natural resources right in front of us. Here and now.
I’d prefer to see the kudzu and carp when I travel in Asia, not America.