Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Calling for a Common Sense Calendar
September 3, 2013
Finally today, at long last, all the schools of Michigan may legally allow their students to return to their classrooms.
For months, almost every day, I have driven twice daily past a sign in front of a public school proclaiming, “Have a Safe Summer! See you September 3rd.” Almost every drive-by made my blood boil. What a waste of facilities. What a waste of brains!
For all of the bluster about new color-coded grading systems for schools and common core curriculum and countywide consolidation of districts’ support services, Michigan’s children continue to suffer from backward thinking on the most basic matter: the calendar.
As long as public schools are penalized if they start classes days or weeks earlier than today – when their private school competition begins – public schools will be unfairly handicapped in appealing to parents, and public school students will be at a distinct disadvantage in learning.
Michigan’s regressive law that penalizes public schools for demanding earlier or longer academic school days and years is worse than merely being contrary to common sense; it’s in opposition to the best interests of our children. Most of them are more than ready for school by mid to late August, and many of them really needed to be in school long before today.