Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Trump Card
August 30, 2013
The cardinal principles for those preparing the playing rules of school sports are these:
- Preserve the sound traditions of the sport.
- Minimize risk.
- Provide for orderly administration.
- Maintain balance between offense and defense.
These were recited frequently when I was an employee of the National Federation of State High School Associations early in my career, when I was the staff liaison to the rules committees for ice hockey, soccer, swimming & diving and volleyball. These principles have been repeated many times over many years as the filter for proposals to modify contest rules in all sports.
A serious student of playing rules has known that the high school rules – enforced by part-time officials – generally have fewer exceptions than the rules on higher levels where officials have more time and training. NFL football, for example, will have exception upon exception to general principles of rules enforcement, which high school rules makers avoid. In other words, ease of administration has been more important for the high school level than a perfect balance between offense and defense in every circumstance of the contest.
It is clear now that the rules makers on all levels – from the pros to peewees – have concluded that “player safety trumps competitive advantage.” Exactly that phrase was used by some of the nation’s highest profile sports officials and supervisors of officials at high school, college and professional levels during a panel discussion closing the National Association of Sports Officials Summit in Grand Rapids last month.
More than perfect balance between offense and defense, more than ease of administration, even more than preserving the sound traditions of the sport, the rules makers are demanding player protection. In subtle ways in some sports, and smack between the eyes in football.
Go to the MHSAA Health & Safety Page, or the Football Page for more.