Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Languages of Sports
August 6, 2013
Our state is enriched by the cultural diversity which has resulted from decades of families relocating from other countries to Michigan for the opportunities available here.
Often the children in these families are conversant in English, but their parents are less so. This is why, for example, the Refugee Development Center in Lansing not only provides ESL classes for students but also for parents; and why the RDC provides interpreters to accompany parents to school events such as parent-teacher conferences. The RDC currently serves refugees from 28 different countries.
Becoming increasingly sensitized to these dynamics, the MHSAA has recently begun a long process of providing certain of its documents in other languages than English. We’re going to focus on those documents that we provide to schools which parents would want to read to learn about what is being described to or required of their children with respect to interscholastic athletic participation.
The first such documents are the two-page and four-page preparticipation physical examination forms. And the first languages chosen for the service are Spanish, which is the most common non-English language spoken in the United States, and Arabic, which acknowledges that Michigan is home to the largest Arabic-speaking population in the US.
You will find these documents here.