Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
A Triple Play for Coaches
May 28, 2013
The following resolution was adopted by the Delegate Assembly of the Michigan Association of School Boards last November:
“The Michigan Association of School Boards urges all local school boards to:
“(a) Employ qualified persons as coaches of interscholastic teams.
“(b) Provide in-service training for all coaches, including training in first aid, current CPR certification, proper athletic conditioning, recognition of athletic injuries, recognition of the use of performance enhancing drugs, and the proper way to deal with hazing within the athletic programs of a school. Much of this training is available through MHSAA’s Coaches Advancement Program (CAP).
“(c) Require supervision and evaluation of coaches.
“(d) Make coaches aware of pertinent school policies, rules and regulations and require compliance.
“(e) Encourage coaches to follow the athletic code for coaches in the MHSAA Handbook and include information regarding NCAA eligibility guidelines and requirements.”
During the 2013-14 school year, the MHSAA Representative Council will vote on two proposals that are consistent with this resolution:
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In December, the Council will consider this enhancement to coaches preparation:
By 2015-16, MHSAA member high schools will be required to certify by the designated deadlines that all of their varsity head coaches of high school have a valid (current) CPR certification. Inclusion of AED training is a recommended part of the CPR certification process.
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In March, the Council will consider this enhancement to coaches preparation:
By 2016-17, all individuals hired for the first time as a varsity head coach of a high school team, to begin those coaching duties on or after July 1, 2016, must have completed Level 1 or Level 2 of CAP.
These two measures join the following that the Council approved on May 5:
By 2014-15, high schools must attest prior to established deadlines that all assistant and subvarsity coaches at the high school level have completed annually the same MHSAA rules meeting required of all varsity head coaches or, in the alternative, one of the free online sports safety courses posted on or linked from MHSAA.com and designated to fulfill this requirement.