Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Practice Makes Perfect?
May 19, 2013
For years, leaders of educational athletics have been critical of sports specialization, citing the physical, emotional and financial price that is often paid by young people and their families as young athletes (or their parents) chase unrealistic dreams. The weight of evidence I’ve seen has made me conclude that sports specialization is good for some, but a multi-sport experience is better for most young people.
Recently I’ve read about a new challenge to the sports specialization myth. It’s called “interleaving.” It posits that “mixing things up” is a better way to train; that brains and muscles get a better workout by mixing tasks.
This is getting national attention at thedanplan.com which chronicles a 30-something commercial photographer, Dan McLaughlin, who quit his job in Oregon with the goal of becoming a top-level professional golfer. He had read in Malcolm Gladwell’s Outliers that 10,000 hours of practice would gain him international expertise.
Along the way on this quixotic journey, Dan McLaughlin not only has been testing the 10,000-hour theory, he’s been testing interleaving – mixing lengths of putts during putting practice, mixing different types of shots on the driving range, etc.
Time magazine reported in April that this has the attention of UCLA’s Learning and Forgetting Lab which is testing the Florida State University theory popularized by Gladwell, and is searching for “the biological sweet spot.”
FYI: McLaughlin has not yet qualified for the PGA tour. But on the other hand, he still has about 4,000 practice hours to go.